• Brimming with infographics
  • Buzzword, so popular it's unpopular
  • Preconceived notions -- charts, images, cute images with satirical text
  • Importance, whatever flavour
  • Put aside preconceived notions -- charts, images, cute images with satirical text
  • Web is a medium for illimitible power
  • Illimitible power, human psyche -- get them to do what you want with visual and kinetic learning
  • What is?
  • Data rich viz, story of thesis
  • Single or series
  • identifying trait -- using images to tell a story
  • Bet $50
  • How many people -- this week? This month?
  • Infographics predate the web
  • 32,000 years
  • That means for 32 thousand years, using images to tell stories
  • We started by...
  • First record in human history
  • PThese are the first example...
  • William Playfair
  • Scottish engineer and political economist
  • Founder of grapical methods of statistic
  • Dude invented the bar, line and pie charts
  • First pie in 1801 -- commercial and political atlas
  • Not clear why he chose this method
  • First type of graph to display porpotions by colour
  • Maybe he was tired of European politicans rolling their eyes -- stuck
  • 1857 Florence Nightengale
  • Celebrated social reformer and statistician
  • Persuede Queen Victoria to change medican conditions
  • During Crimean War (1854) 900,000 soldiers died
  • Majority not from battle, from poor living conitions
  • Made a bigass report, innovative statistic representation
  • Polar atlas diagram
  • Came back to Britian, convince Royal Comission -- conditions, losing soldiers left and right
  • Won, went on to reform British healthcare -- attributed to her ability to persuede parliment
  • Infographics important part of human culture - way we consume and intrepret data
  • Why have the been successful for thousands of years?
  • Tapping into human psyches
  • Encourage learning and engagement through storytelling
  • World filled learners
  • Visual... auditory... read and write... kinetic...
  • Have you ever studied for a test...
  • I'm a visual-kinetic learner
  • CSS Cookbook
  • Teaching and learning style in which idea, concepts, data and other info... associated with images and techniques
  • Who in room works as designer? Copywriter? Developer? Probably fall under the category of...
  • This is important for you to tap into -- create for the audience you're designing for
  • Visual design... easy for publishers, large information...
  • People naturally drawn to educational content... efficient, entertaining engaging
  • You prove this with your own behaviour.
  • 90% of info transmitted to the brain is visual
  • visuals processed 60,000x faster
  • easier to retain information
  • stickier message
  • 40% of people respond better to visuals than plain text
  • High quality... 30x more likely than articles with plain text
  • All familliar Pintirest? Visual discovery tool... encourages sharing
  • Pinterest generates more referrals than... Google+, YouTube, LinkedIn COMBINED
  • Means more people share Pinterest than those social sites
  • I want you to read this slide
  • Read this slide
  • Talk about kinetic learning
  • Concept.. learning by doing
  • Discovery learners -- learning by doing -- rather than thinking before initiation
  • Use bodies and sense of touch... learn about world around them
  • Learning new... jump in and play
  • car engine
  • While 5%... learning by doing amplifies stickiness of message by practice
  • Lets talk about... translates into the real world -- why interactive infographics... powerful tool for you
  • The web isn't static
  • fan of designing for medium
  • web is a perfect playground... visual and kinetic learners
  • to tell a story of data... multiple layers of engagement
  • Visuals, touch, discovery
  • Attention spans
  • tidal waves of stimulus... cell phones, facebook, subway...
  • place in mental evolution -- extremely selective
  • Attentions spans perceived as limited.. no longer have mental capacity to absorb everything that comes our way
  • self-defense
  • Humans insatible apptite -- powerful web
  • Platform... tap into multiple pathways of brain...
  • entertain through physical activity
  • encourage learn
  • letting audience engage -- more likely -- learning through experience
  • UK energy guide
  • UK energy guide -- design
  • Whether or not... you're the marketer
  • take responsibility for your content
  • design to writing, resonates
  • Roman engineer and architiect Vitruvius
  • Largest influence my career
  • proposes standards... all structures...
  • Soundness -- resonance, solid foundation of info
  • Utility -- appeal, purpose, lends itself to comphrension and retention
  • Delight -- beauty through order, arrangement, rhythm and symetry
  • memorable design follows these tenets
  • great designer follows all three
  • every marketer knows.. good content builds hype
  • marketers know the better the content, more likely to be shared and viewed
  • infogrphics are trendy, come back for more
  •  
  • btw, who remembers colour of the spider? of the frog
  • Snowtreats -- habitat and personality of polar bears...
  • 1) demonstrated to customer base know what they're talking about
  • 2) invited customer to learn more in a way that made them care
  • Markets know these tricks, take advantage -- you should too
  • whether annual reports, magazine articles, pleading your case for why Bieber should be sent back to Canada, new campaign
  • Whatever your story, up to you to tell it... infograhics are a great tool to do this
  • People want to be entertained
  • When you create something.. people want to share
  • study on twitter - images get 800% more retweets than other linked content
  • lot of visibility
  • by letting audience become subject expert... they in turn want to share because they're now experts